Undaunted by tepid seasonal sales of our official T-shirt line, the BRC support staff is all smiles for the 2011 holiday photo. Our elf-like CEO (right front row in mother’s lap) used this opportunity to help his shop staff to de-stress, refocus, and energize for the coming year by recounting the imperative that the BRC goal is to maintain the banjo at the center of the Bluegrass music tradition- America’s home grown hillbilly jazz. To crystalize this sales strategy, our elfin VP of Sales (back row left in Grandma’a arms) invoked a marketing slogan for 2012:
“It don’t mean a thang,
If it ain’t got that twang.”
In recognition of this stirring and timely marketing catch phrase, our CEO promoted the VP of Sales to Senior Vice-President of Sales, much to everyone’s acclaim.